After watching the McDonald's fries video I came across another video on McDonald's in Canada that was released at the end of September of this year. The link to this video is attached to the bottom of this post.
The Senior Vice President of McDonald's Canada, Jeff Kroll, is shown visiting a family farm in Southern Alberta with a farmer who claims his cow farm has been in the family for three generations. The farmer states, "we raise cows the way they're supposed to be raised I guess... If you're a cow it's pretty idyllic." The mother cows are unpastured year round and calves will enter the feed lot after they've been weaned. Jeff Kroll asks the farmer, "What do they feed on when they're here?" Witht the sight of 300+ acres of land in the background with what seems to be very few cows per acre, the farmers response is, "grass, just grass." The farmer is then recorded saying that he feels it is important that consumers know where their food comes from and that he is not trying to gloss anything over. He is then says, "We eat what we produce in this feed lot and I wouldn't try and sell it to somebody else if I didn't eat it myself."
The video then shifts to a medium sized feed lot and it is revealed that after cows are weaned, they will stay at the feed lot for 5 or 8 months depending on whether they will be bred or enter the food chain, respectively. The cows at this particular feed lot are fed straw, silage, grain, and a mineral pack. The llife of a cow throughout the video is shown in a very positive light. This video was definitely created to give people of Canada a better understanding of how animals are supposaedly cared for by McDonald's suppliers. It's important to remember that the farm being filmed is just one of many.
I once again I wonder why videos on the Mcdonald's in America hasn't been made although there seems to be a parallel with their latest marketing strategies.
http://www.youtube.com/watch?feature=player_embedded&v=hDQYSi5giM8
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