Angry Birds Invade McDonalds

McDonalds has not only been the recent talk of our food class, but it is also Professor Henke's favorite place to visit while traveling around the world.  Although we have learned that the McDonalds in China doesn't taste much different from the McDonalds in the United States, I can imagine that the customer experience is a bit different. However different the customer experience may have been since Professor Henke was last in China, it is now drastically more different.  According to a recent Ad Age article, the McDonalds in China has teamed up with Rovio for an Angry Birds-themed location-based game which gives customers special games while they're in the restaurants.  Is this newly implemented customer experience at McDonalds in China adding to the westernization of the Chinese people?

http://adage.com/article/creativity-pick-of-the-day/mcdonald-s-china-partners-angry-birds-special-edition-gameplay/237906/