Welcome to the blog for Colgate University's interdisciplinary course on food. This is the place to keep up with what students in the course are experiencing in their work at Common Thread Community Farm and through their everyday encounters with food.

Tuesday, November 19, 2013

Martha Stewart's Food Pictures

Something we've talked about in class is how there is value placed on the appearance and presentation of food. Most people buying food choose which product or produce to purchase based on how it looks. People will pass over a bruised apple or any food that looks slightly different than the commodified versions we have created. There has been a lot of buzz recently about food pictures that Martha Stewart, someone who is known for her recipes and food ideas, tweeted. She shared pictures of food that simply don't look that appealing and the response has been very negative.

She tweeted this picture with the caption: "Best slow cooked onion soup with baguette croutons and gruyere and Comte cheese melted on top. Garden onions"


https://twitter.com/MarthaStewart/status/402162753772601344

This massive response to her recent tweets showcases the importance of appearance and presentation of food in our society. Furthermore, that a public figure that utilizes creativity and design for their lifestyle brand seemingly isn't aware that presentation is important is surprising. 

Here are some articles that have commented on her photos:

http://www.usatoday.com/story/life/people/2013/11/18/martha-stewart-iceberg-wedge-photo-twitter/3630765/

http://www.foxnews.com/leisure/2013/11/19/martha-stewart-fails-at-food-porn/

http://www.latimes.com/food/dailydish/la-dd-martha-stewart-takes-the-worst-food-photos-20131118,0,7530604.story#axzz2l8EkF9Qr


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